Performance Creative Strategist
Full Time • Fully Remote - US
About Homestead Studio
🤓 We use data to make informed decisions around creative video storytelling — rather than having the data work for us.
This means we are constantly looking at Meta, TikTok, and other social platforms’ performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base.
We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better.
The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral!
Responsibilities
- Researching and analyzing questionnaires from our clients to understand the company, product, and customers
- Conducting customer and brand research, as well as social listening and competitor analysis
- Writing conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands like TRX, Hug Sleep, and more
- Collaborating with designers, reviewing ad quality, and ensuring creative excellence
- Outlining testing variables, presenting hypotheses, and executing creative based on those insights
- Analyzing ad performance data and incorporating findings into future creative strategies
- Reporting on findings, creative trends, and performance to Account Managers
Qualifications
- Facebook & Instagram product knowledge is required, TikTok is a big plus
- An interest in performance advertising
- Bachelor's degree in a related field or equivalent experience is a plus
- Experience working as part of a remote team is a plus
- A passion for learning
- Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc.
Benefits
- Health, Dental & Vision (fully covered by Homestead) + 401K matching available
- 15 Days PTO (prorated based on start date), plus 11+ paid holidays
- Wellness credit benefits
- Diverse and forward-thinking environment
- Exciting career growth opportunities
- A company culture that values freedom, responsibility, and impact-driven work
Additional Information
This is a fully remote role.
This is a fully remote role.
Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.
This is a remote position.
(if you already have a resume on Indeed)